If you’re trying to speak to everybody, you’ll end up connecting with nobody.

Whether you’re building your brand to grow your business or simply building a community, understanding your audience is the baking soda to your cake.

With so much noise, competition and saturation in the marketplace nowadays, one of the most powerful ways to stand out is to choose one person you want to speak to.

Why choose one person?

Because the only way to build a deep relationship with your audience is to go deep with your audience.

And the only way to go deep is to understand the depth of who they are.

How old are they?
What is their day-to-day lifestyle like?
What keeps them up at night?
What is their biggest challenge?
What do they think is their solution?
What is the real solution?
What is their dream?

Understanding these data points about your audience gives you the ability to connect with them on a much deeper level.

If you’re growing a community to grow your business, this information is vital to reverse-engineering your content creation, brand messaging and brand positioning so you can maximize the value of whatever you’re selling.

Know your audience.
Know your brand.
Dominate your niche.

The world is yours.